Crosby começa com uma análise do perfil das empresas que sempre enfrentam problemas com a qualidade e segue com um exame do por quê a maioria das empresas fracassam em seus esforços para melhorar. O livro descreve todos os ingredientes que são necessários para preparar e administrar a Vacina da Qualidade. Crosby indica o que a gerência deve fazer para demonstrar seu compromisso com a qualidade, destacando a educação e a preparação da implantação.

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Philip Crosby focaliza o papel da liderança na sociedade atual.  Embasado em 45 anos de experiência em funções executivas descreve para os líderes como agir para alcançar seus objetivos pessoais e profissionais. O autor oferece aos leitores um método simples, contudo engenhoso, para avaliar e auto-avaliar tanto as habilidades daqueles que foram designados para serem seus líderes, como as habilidades de liderança desses lideres . Também descreve como colocar em prática os princípios da liderança na vida particular.

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A liderança é uma habilidade que pode ser aprendida. A maioria dos gerentes tem o objetivo de tornar-se membros da alta direção das empresas onde atuam. Este livro foi escrito por Crosby para ajudar nessa transição. Ele apresenta cinco personagens, todos eles gerentes cujos chefes os selecionaram para assumir funções de liderança, no futuro. A través deles Crosby ilustra e examina os assuntos e situações mais críticas que os aspirantes a líderes necessitam superar para serem bem sucedidos.

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How can you manage quality so that it becomes a source of profit for your business? In this international best seller, Crosby shows you how to overcome the traditional idea that quality is something that happens only on the manufacturing line and not in the management office. This book features the Quality Management Maturity Grid and Crosby's internationally known and applied 14-step quality improvement process.

The first and only nontechnical method for installing, maintaining, and measuring a comprehensive quality improvement program in your business operation. Special features: Emphasizes throughout that doing things right the first time adds nothing to the cost of a product or service. (What costs, and costs dearly in terms of rework, test, warranty, inspection, and service after service, is doing things wrong). Introduces the proven Make Certain program (the best way known to get management and service personnel participating in the improvement effort). Shows how to recognize and guard against the kinds of problems that can cost your company money, damage its reputation, invite litigation. Proves that quality is a people business, not a "manufacturing" function or statistical mystery (note, for example, the chapter on management style to help you improve your personal quality). Illustrated throughout with actual case examples, enabling profit-minded managers to understand and install quality programs in their own operations. Management at all levels: Quality is not only free, it is a supreme source of profit. Quality professionals and company executives: Don't forget that current "consumer" and "environmental" pressures fall under this quality responsibility. MBA or undergraduate students and company trainees: the basics for specific training programs are included

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This book is a sequel to the first classic, Quality is Free: The Art of Making Quality Certain (1979). Philip Crosby takes an insightful look at 20 years that have passed since Quality Is Free was written. Upon reexamining the quality revolution, Crosby arrives at some penetrating conclusions.
In this total update of his classic, quality guru Philip Crosby revisits and ultimately reaffirms the thinking he introduced in the tradition-shattering Quality is Free. In that volume, he took quality precepts learned at ITT and adapted in his great entrepreneurial experiment, Philip Crosby Associates (PCA), and rolled them out for the business world's lasting benefit. Now, after 16 years of intense change in one of the hottest areas of business, he shares his current thoughts on some of his most enduring contributions.

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After decades committed to training and education, the Father of "Zero Defects" transforms his autobiography into yet another learning experience for readers, punctuating the events of his life and the milestones of his career with down-to-earth lessons that make this work a treasury.
Hailed by Time magazine as the 'leading evangelist of quality,' Philip Crosby has emerged as one of the century's greatest management thinkers. Now, in this autobiography, the person most responsible for the quality revolution in American business shares the ideas and insights he's gathered over the course of an eventful, forty-year career. A talented storyteller, Crosby recounts his years as vice president of ITT, his working relationship with the legendary Harold Geneen, and the launch--and re-launch--of his own consulting practice. Quality and Me is an intimate, informative portrait of the man who changed the way quality management is practiced today.
 

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